| 000 -LEADER |
|---|
| fixed length control field |
01602cam a22003734a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13221349 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20031001190612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030602s2003 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003544944 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA3-17589 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471271373 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CStRLIN)CSUBJ163655-B |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
TXA |
| -- |
S7Z |
| -- |
CStRLIN |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.55 |
| Item number |
.Z55 2003 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G. |
| 9 (RLIN) |
1663 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer relationship management : |
| Remainder of title |
integrating marketing strategy and information technology / |
| Statement of responsibility, etc |
William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 179 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
1449 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management. |
| 9 (RLIN) |
1448 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management |
| -- |
Data processing. |
| 9 (RLIN) |
1664 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McLeod, Raymond. |
| 9 (RLIN) |
1665 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilbert, Faye W. |
| 9 (RLIN) |
1666 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/wiley038/2003544944.html">http://www.loc.gov/catdir/description/wiley038/2003544944.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/wiley032/2003544944.html">http://www.loc.gov/catdir/toc/wiley032/2003544944.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
