Consumer behaviour and advertising management / (Record no. 3272)

000 -LEADER
fixed length control field 01399nam a2200289 a 4500
001 - CONTROL NUMBER
control field ASIN812241947X
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20101219110852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101219s2007 xxu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8122415318
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788122415315
040 ## - CATALOGING SOURCE
Transcribing agency Ost
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.32
Item number .K53 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Khan, Matin.
9 (RLIN) 1629
245 10 - TITLE STATEMENT
Title Consumer behaviour and advertising management /
Statement of responsibility, etc Matin Khan.
250 ## - EDITION STATEMENT
Edition statement Reprint Ed. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc New Age Publications (Academic),
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 392 p.
500 ## - GENERAL NOTE
General note Paperback.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/ASIN/812241947X/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/812241947X/chopaconline-20</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon customer reviews
Uniform Resource Identifier <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=812241947X">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=812241947X</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          The MUA Library South C campus The MUA Library South C campus - Open Collection 01/01/2008 1 2 HF 5415.32 .K43 1988 2008-1916 21/01/2016 19/09/2015 19/12/2010 Books

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