| 000 -LEADER |
|---|
| fixed length control field |
01025nam a22002654a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14745641 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20070223193644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070213s2006 enk 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273706896 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaONFCNI)uk5459627 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.2 |
| Item number |
.M29 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 9 (RLIN) |
1628 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an applied approach / |
| Statement of responsibility, etc |
Naresh K. Malhotra, David F. Birks. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Welwyn Garden City : |
| Name of publisher, distributor, etc |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc |
2006, c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 835 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CD-ROM in back pocket. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| b |
ibc |
| c |
origres |
| d |
u |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
