| 000 -LEADER |
|---|
| fixed length control field |
02717nam a2200445 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0750652365 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100707092337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100707s2001 xxu eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.135 |
| Item number |
.A85 1996 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Atkinson, John |
| 9 (RLIN) |
1615 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing : |
| Remainder of title |
cases, concepts and ... |
| Statement of responsibility, etc |
John Atkinson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London: |
| Name of publisher, distributor, etc |
Harper Collins, |
| Date of publication, distribution, etc |
1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p. ; |
| Dimensions |
25 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing series (london, england). student. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material. * Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications * The material presented is easy to read in a user-friendly layout * The final chapter has been re-written to include new and up-to-date case studies. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business/Economics. |
| 9 (RLIN) |
124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales & Marketing. |
| 9 (RLIN) |
1131 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales & marketing management. |
| 9 (RLIN) |
300 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business / Economics / Finance. |
| 9 (RLIN) |
131 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Economics. |
| 9 (RLIN) |
124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Decision making. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Planning. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising & Promotion. |
| 9 (RLIN) |
1616 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Advertising & Promotion. |
| 9 (RLIN) |
1617 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Economics / Marketing / General. |
| 9 (RLIN) |
303 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - General. |
| 9 (RLIN) |
1493 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ensor, John. |
| 9 (RLIN) |
1618 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ashford, Ruth. |
| 9 (RLIN) |
1619 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing series (london, england). student. |
| 9 (RLIN) |
1620 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0750652365/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0750652365/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750652365">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750652365</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
