| 000 -LEADER |
|---|
| fixed length control field |
01598nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0273601415 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20101219050603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101219s1993 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273601415 |
| Terms of availability |
$42.50 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273601418 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Ost |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.F67 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Forsyth, Patrick. |
| 9 (RLIN) |
1463 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for non-marketing managers / |
| Statement of responsibility, etc |
Patrick Forsyth. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London: |
| Name of publisher, distributor, etc |
Pitman, |
| Date of publication, distribution, etc |
1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
192 p. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Institute of management. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This text provides a practical introduction to marketing. It demystifies marketing and explains how it influences success, or lack of it; what makes the marketing plan and promotional mix effective; how to price and give value for money, and customer care before, during and after the sale. It includes practical checklists and action points, and examples show how the reader's job interacts with marketing. The text has been designed for non-marketing managers who need to know about marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Institute of management. |
| 9 (RLIN) |
1464 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0273601415/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0273601415/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273601415">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273601415</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
