| 000 -LEADER |
|---|
| fixed length control field |
01962cam a22004334a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4999205 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100303013548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041101t20042005maua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004053843 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072865962 (alk. paper) |
| 024 ## - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
R2-463091 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)55657698 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm55657698 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2004053843 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(NNC)4999205 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
OrLoB-B |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
.L395 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lehmann, Donald R. |
| 9 (RLIN) |
298 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Analysis for marketing planning / |
| Statement of responsibility, etc |
Donald R. Lehmann, Russell S. Winer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irvin, |
| Date of publication, distribution, etc |
2004, c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 256 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Ch. 1. |
| Title |
Marketing planning -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Defining the competitive set -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Industry analysis -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Competitor analysis -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Customer analysis -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Market potential and sales forecasting -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Developing marketing strategy. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"With a six-part framework, the authors focus on the analysis needed to create a successful marketing plan. Lauded as a hands-on resource, the text shows students how to make decisions based on sound research."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
1446 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winer, Russell S. |
| 9 (RLIN) |
304 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
McGraw-Hill/Irwin series in marketing. |
| 9 (RLIN) |
600 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/mh051/2004053843.html">http://www.loc.gov/catdir/description/mh051/2004053843.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/mh051/2004053843.html">http://www.loc.gov/catdir/toc/mh051/2004053843.html</a> |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
