| 000 -LEADER |
|---|
| fixed length control field |
01275cam a2200301Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000020374295 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
19990301 .0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980728s1998 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077094387 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077094344 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBVAS |
| Language of cataloging |
eng |
| Transcribing agency |
CaBVAS |
| Modifying agency |
DGU |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
.P3242 1998 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| -- |
2102 |
| -- |
1827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palmer, Adrian, |
| Dates associated with a name |
1955- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of services marketing / |
| Statement of responsibility, etc |
Adrian Palmer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 371 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 503 ## - BIBLIOGRAPHIC HISTORY NOTE (BK CF MU) [OBSOLETE] |
|---|
| Bibliographic history note |
Previous ed.: 1994. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 355-363) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| -- |
HF 5415.13 .P35 1998 |
