Principles and practice of marketing / (Record no. 2114)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00935nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000033016136 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20061006 .0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060921s2004 onc 00 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007710708X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaQQCUBIQ |
| Language of cataloging | fre |
| Transcribing agency | KIM |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e------ |
| 055 #4 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA | |
| Classification number | HF5415 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 1670 |
| -- | 1409 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David, |
| Dates associated with a name | 1947- |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practice of marketing / |
| Statement of responsibility, etc | David Jobber. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. -- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Toronto : |
| Name of publisher, distributor, etc | McGraw-Hill Companies, |
| Date of publication, distribution, etc | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 942 p. : |
| Other physical details | ill. (certaines en coul.), portr. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 917-942. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliogr. : p. 883-903. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Europe |
| Form subdivision | Cas, Études de. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| -- | HF 5415 .J63 2004 |
No items available.