| 000 -LEADER |
|---|
| fixed length control field |
01885cam a22003498i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22314306 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230519092057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2022 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021049493 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292400969 |
| Qualifying information |
(Paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781292400990 |
| Qualifying information |
(eBook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781292401003 |
| Qualifying information |
(ePub) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12 |
| Item number |
.C45 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23/eng/20211207 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave, |
| Dates associated with a name |
1963- |
| Relator term |
author. |
| 9 (RLIN) |
3818 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategy, implementation and practice / |
| Statement of responsibility, etc |
Dave Chaffey, Fiona Ellis Chadwick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth Edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2201 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
1550 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 9 (RLIN) |
622 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chadwick, Fiona, |
| Relator term |
author. |
| 9 (RLIN) |
18820 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Chaffey, Dave, 1963- |
| Title |
Strategy, implementation and practice |
| Edition |
Eighth Edition. |
| Place, publisher, and date of publication |
Hoboken, NJ : Pearson, [2022] |
| International Standard Book Number |
9781292400990 |
| Record control number |
(DLC) 2021049494 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
