| 000 -LEADER |
|---|
| fixed length control field |
00577nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230517123352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230517b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292400327 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MUA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.F55 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fill, Chris |
| 9 (RLIN) |
1589 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing communications |
| Remainder of title |
Fame,influence and agililty |
| Statement of responsibility, etc |
:by Chris Fill, Sarah Turnbull |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow,England,:New York |
| Name of publisher, distributor, etc |
Pearson |
| Date of publication, distribution, etc |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
628 pages |
| Other physical details |
Col.ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes indexes |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Turnbull,Sarah |
| 9 (RLIN) |
18753 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
