| 000 -LEADER |
|---|
| fixed length control field |
01928nam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0073252891 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100413032346.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100413s2005 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073252891 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073252896 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KIM |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Etzel, Michael. |
| 9 (RLIN) |
7877 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Statement of responsibility, etc |
Michael Etzel. |
| Remainder of title |
with online learning center premium content card / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[S.l.] : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
706 p. ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales & marketing. |
| 9 (RLIN) |
1131 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Economics. |
| 9 (RLIN) |
124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Coursepacks. |
| 9 (RLIN) |
1669 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business/Economics. |
| 9 (RLIN) |
124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Economics / Marketing / General. |
| 9 (RLIN) |
303 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - General. |
| 9 (RLIN) |
1493 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business, Accounting & Vocational: Textbooks & Study Guides. |
| 9 (RLIN) |
773 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Bruce. |
| 9 (RLIN) |
7878 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stanton, William. |
| 9 (RLIN) |
7879 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0073252891/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0073252891/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0073252891">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0073252891</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
