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Principles of marketing / (Record no. 17830)

000 -LEADER
fixed length control field 00761cam a22002418i 4500
001 - CONTROL NUMBER
control field 20950559
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210618105431.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190426s2019 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019019648
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292341132
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292341130
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency MUA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .K68 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
9 (RLIN) 320
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina.
250 ## - EDITION STATEMENT
Edition statement Eighteenth edition.
Remainder of edition statement Global edition
300 ## - PHYSICAL DESCRIPTION
Extent 728p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 16985
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.),
Relator term author.
9 (RLIN) 4667
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Public note Total Renewals
          The MUA Library South C campus The MUA Library South C campus - Open Collection 18/06/2021 Regent 7399.00 5 HF 5415 .K68 2019 2021-0346 29/06/2023 20/06/2023 18/06/2021 Books 3kwa  
          The MUA Library South C campus The MUA Library South C campus - Reserve Collection 06/01/2022 REGENT 7448.00 2 HF 5415 .K68 2019 2022-0106 06/09/2023 06/08/2023 06/01/2022 Books   2
          The MUA Library South C campus The MUA Library South C campus - Open Collection 06/01/2022 REGENT 7448.00 1 HF 5415 .K68 2019 2022-0105 07/06/2023 24/05/2023 06/01/2022 Books    

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