| 000 -LEADER |
|---|
| fixed length control field |
01622nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0471616656 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100413091126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100413s1989 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471616656 |
| Terms of availability |
$19.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471616658 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1 |
| Item number |
.H37 1989 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartley, Robert F. |
| 9 (RLIN) |
1521 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing mistakes / |
| Statement of responsibility, etc |
Robert F. Hartley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[S.l.] : |
| Name of publisher, distributor, etc |
John Wiley & Sons Inc, |
| Date of publication, distribution, etc |
1989. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
286 p. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Now in a new edition, this popular marketing book incorporates many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative and entertaining, this book is packed with hard-won knowledge. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - United States. |
| 9 (RLIN) |
1522 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Unassigned Title. |
| 9 (RLIN) |
1523 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Economics / Marketing / General. |
| 9 (RLIN) |
303 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - General. |
| 9 (RLIN) |
1493 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales & Marketing. |
| 9 (RLIN) |
1131 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0471616656/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0471616656/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471616656">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471616656</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
