| 000 -LEADER |
|---|
| fixed length control field |
01423nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0071215050 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100812101343.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100812s2003 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071215050 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071215053 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KIM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| -- |
2758 |
| -- |
2462 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J.Paul. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
knowledge and skills / |
| Statement of responsibility, etc |
J.Paul Peter. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7Rev Ed ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw Hill Higher Education, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
896 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Import. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales & marketing management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management and Business Administration. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donnelly, James. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0071215050/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071215050/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071215050">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071215050</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| -- |
HF 5415.13 .P48 2004 |
