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Marketing communications : (Record no. 1749)

000 -LEADER
fixed length control field 03242cam a2200685 a 4500
001 - CONTROL NUMBER
control field 000033470855
003 - CONTROL NUMBER IDENTIFIER
control field Ost
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20090813 .0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061103s2007 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006052745
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273706939
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273706934
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781844801213
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1844801217
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273706939
040 ## - CATALOGING SOURCE
Original cataloging agency CaOTU
Language of cataloging eng
Transcribing agency DLC
Modifying agency CaBVAS
043 ## - GEOGRAPHIC AREA CODE
Geographic area code e------
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .P45 2006
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .P45 2007
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .E39 2007
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123 .E375 2007
Item number .E375 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 2124
-- 1847
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pelsmacker, Patrick de,
Dates associated with a name 1957-
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title a European perspective /
Statement of responsibility, etc Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, U.K. ;
-- New York :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xviii,610 p., [16] leaves of plates (col.) :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Title Integrated communications
505 00 - FORMATTED CONTENTS NOTE
Title Branding
505 00 - FORMATTED CONTENTS NOTE
Title How marketing communications work
505 00 - FORMATTED CONTENTS NOTE
Title Target groups
505 00 - FORMATTED CONTENTS NOTE
Title Objectives
505 00 - FORMATTED CONTENTS NOTE
Title Budgets
505 00 - FORMATTED CONTENTS NOTE
Title Advertising
505 00 - FORMATTED CONTENTS NOTE
Title Media planning
505 00 - FORMATTED CONTENTS NOTE
Title Advertising research
505 00 - FORMATTED CONTENTS NOTE
Title Public relations
505 00 - FORMATTED CONTENTS NOTE
Title Sponsorship
505 00 - FORMATTED CONTENTS NOTE
Title Sales promotions
505 00 - FORMATTED CONTENTS NOTE
Title Direct marketing
505 00 - FORMATTED CONTENTS NOTE
Title Point-of-purchase communications
505 00 - FORMATTED CONTENTS NOTE
Title Exhibitions and trade fairs
505 00 - FORMATTED CONTENTS NOTE
Title Personal selling
505 00 - FORMATTED CONTENTS NOTE
Title E-communication
505 00 - FORMATTED CONTENTS NOTE
Title Business-to-business communications
505 00 - FORMATTED CONTENTS NOTE
Title International communications
520 1# - SUMMARY, ETC.
Summary, etc "Now in its third edition, Marketing Communications: A European Perspective offers a comprehensive outline of the theories, methodologies and applications of marketing communications in a continental context. All elements of the communications mix are represented here, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Brand new coverage of emerging topics such as ethics, creativity in advertising, and the 'new' consumer groups and trends are accompanied by a variety of insightful case studies."
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
Geographic subdivision Europe.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Geuens, Maggie,
Dates associated with a name 1969-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bergh, Joeri van den,
Dates associated with a name 1971-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
-- HF 5415.123 .E375 2007
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
        The MUA Library South C campus The MUA Library South C campus - Open Collection 04/12/2009 3 1 HF 5415.123 .E375 2007 2009-9723 21/01/2016 01/03/2014 1 30/11/2010 Books
        The MUA Library South C campus The MUA Library South C campus - Open Collection 04/12/2009 5 5 HF 5415.123 .E375 2007 2009-9724 23/03/2019 16/03/2019 2 30/11/2010 Books
        The MUA Library South C campus The MUA Library South C campus - Open Collection 04/12/2009 3 1 HF 5415.123 .E375 2007 2009-9725 04/12/2018 29/09/2018 3 30/11/2010 Books
        The MUA Library South C campus The MUA Library South C campus - Open Collection 04/12/2009 4 1 HF 5415.123 .E375 2007 2009-9726 21/10/2017 18/10/2017 4 30/11/2010 Books

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