| 000 -LEADER |
|---|
| fixed length control field |
00816cam a22002297a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000019882172 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
19981227 .0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
941121s1997 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0395790050 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaOTR |
| Language of cataloging |
eng |
| Transcribing agency |
CaOTR |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M37 1997 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
concepts and strategies / |
| Statement of responsibility, etc |
Sally Dibb ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd European ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston ; |
| -- |
London : |
| Name of publisher, distributor, etc |
Houghton Mifflin, |
| Date of publication, distribution, etc |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 842 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally. |
| 9 (RLIN) |
14201 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| Source of classification or shelving scheme |
|
