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Marketing : (Record no. 1735)

000 -LEADER
fixed length control field	01286pam a2200301 a 4500
001 - CONTROL NUMBER
control field	94008479
003 - CONTROL NUMBER IDENTIFIER
control field	Ost
005 - DATE AND TIME OF LATEST TRANSACTION
control field	19950202 .0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	940225s1995 iluab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	94008479
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256125392
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256173672
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Transcribing agency	KIM
Modifying agency	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415
Item number	.C48 1998
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	20
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
--	907
--	705
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Churchill, Gilbert A.
245 10 - TITLE STATEMENT
Title	Marketing :
Remainder of title	creating value for customers /
Statement of responsibility, etc	Gilbert A. Churchill, Jr., J. Paul Peter.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Burr Ridge, Ill. :
Name of publisher, distributor, etc	Irwin,
Date of publication, distribution, etc	c1995.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxii, 703 p. :
Other physical details	col. ill., col. maps ;
Dimensions	27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references (p. 655-674) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name	Peter, J. Paul.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
--	HF 5415 .C48 1998

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
					The MUA Library South C campus	The MUA Library South C campus	- Open Collection	01/01/2008	3	HF 5415 .C49 1995	2001-0808	21/01/2016	12/11/2014	1	30/11/2010	Books
					The MUA Library South C campus	The MUA Library South C campus	- Open Collection	01/01/2001	2	HF 5415 .C49 1995	2001-0809	21/01/2016	31/10/2014	1	30/11/2010	Books

The MUA Library

Marketing : (Record no. 1735)