Managing customer relationships : (Record no. 14302)

000 -LEADER
fixed length control field 02532cam a22003734a 4500
001 - CONTROL NUMBER
control field 13345935
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20131031094951.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030917s2004 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003020608
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047148590X (cloth)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.5
Item number .P47 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peppers, Don.
245 10 - TITLE STATEMENT
Title Managing customer relationships :
Remainder of title a strategic framework /
Statement of responsibility, etc Don Peppers, Martha Rogers.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, New Jersey :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 516 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust; Identifying customers; Differentiating customers: some customers are worth more than others; Differentiating customers by their needs; Interacting with customers: customer collaboration strategy; Using the tools of interactivity to build learning relationships; Privacy and customer feedback; Using mass customization to build learning relationships -- Part 3. Measuring and managing to build customer value. Measuring the success of customer-based initiatives; Customer analytics and the customer-strategy enterprise; Organizing and managing the profitable customer-strategy enterprise; Delivery channel issues of the enterprise focused on building customer value; Store of the future and the evolution of retailing -- Appendix: Where do we go from here?
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing information systems.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information storage and retrieval systems
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rogers, Martha,
Dates associated with a name 1952-
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/wiley047/2003020608.html">http://www.loc.gov/catdir/bios/wiley047/2003020608.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley041/2003020608.html">http://www.loc.gov/catdir/description/wiley041/2003020608.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/wiley041/2003020608.html">http://www.loc.gov/catdir/toc/wiley041/2003020608.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          STACK 3 The MUA Library South C campus The MUA Library South C campus - Open Collection 31/10/2013 BFA 1500.00 3 3 HF 5415.5 .P47 2004 2013-0133 06/06/2018 01/09/2017 1500.00 31/10/2013 Books
          STACK 3 The MUA Library South C campus The MUA Library South C campus - Open Collection 31/10/2013 BFA 1500.00     HF 5415.5 .P47 2004 2013-0134 21/01/2016   1500.00 31/10/2013 Books

      The Management University of Africa - Library and Information Services
      PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - library@mua.ac.ke | Web Site : - www.mua.ac.ke
  

Management University of Africa Library Management System

Powered by Koha