| 000 -LEADER |
|---|
| fixed length control field |
01393nam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0071276157 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20111107020439.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111107s2009 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071276157 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071276153 (paperback) |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 30.3 |
| Item number |
.A74 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Argenti, Paul. |
| 9 (RLIN) |
15154 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Corporate communication / |
| Statement of responsibility, etc |
Paul Argenti. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th Revised edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[S.l.] : |
| Name of publisher, distributor, etc |
Mcgraw Hill Higher Education, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
288 p. ; |
| Dimensions |
24 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0071276157/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071276157/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
