| 000 -LEADER |
|---|
| fixed length control field |
01421nam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ebr10443177 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CaPaEBR |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110215s2006 sz a s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9782940373185 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9782940439911 (e-book) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)708564917 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaPaEBR |
| Transcribing agency |
CaPaEBR |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.B37 2006eb |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barfoot, Caroline. |
| 9 (RLIN) |
15051 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentals of creative advertising |
| Medium |
[electronic resource] : |
| Remainder of title |
an introduction to branding / |
| Statement of responsibility, etc |
Caroline Barfoot, Ken Burtenshaw, Nic Mahon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Lausanne, Switzerland : |
| Name of publisher, distributor, etc |
AVA Academia, |
| Date of publication, distribution, etc |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
183 p. : |
| Other physical details |
ill. (chiefly col.). |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
AVA academia |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
Palo Alto, Calif. : |
| Agency responsible for reproduction |
ebrary, |
| Date of reproduction |
2011. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access may be limited to ebrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| -- |
74 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burtenshaw, Ken. |
| 9 (RLIN) |
15052 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mahon, Nic. |
| 9 (RLIN) |
15053 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ebrary, Inc. |
| 9 (RLIN) |
75 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
AVA academia. |
| 9 (RLIN) |
15054 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://site.ebrary.com/lib/kimke/Doc?id=10443177">http://site.ebrary.com/lib/kimke/Doc?id=10443177</a> |
| Public note |
An electronic book accessible through the World Wide Web; click to view |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
e Book |
