The manager's guide to distribution channels (Record no. 12793)

000 -LEADER
fixed length control field 01856nam a2200373Ia 4500
001 - CONTROL NUMBER
control field ebr10065202
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031125s2004 nyua s 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2003026032
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0071442952 (eBook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0071428682 (hardcover : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)646722175
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.129
Item number .G67 2004eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/7
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gorchels, Linda.
9 (RLIN) 14955
245 14 - TITLE STATEMENT
Title The manager's guide to distribution channels
Medium [electronic resource] /
Statement of responsibility, etc Linda Gorchels, Edward J. Marien, Chuck West.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 225 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributor's world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2009.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
-- 74
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name West, Chuck.
9 (RLIN) 14956
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Marien, Edward J.
9 (RLIN) 14957
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
9 (RLIN) 75
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/kimke/Doc?id=10065202">http://site.ebrary.com/lib/kimke/Doc?id=10065202</a>
Public note An electronic book accessible through the World Wide Web; click to view
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type e Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
          ONLINE RESOURCE ONLINE RESOURCE 30/10/2011   HF5415.129 .G67 2004eb 30/10/2011 30/10/2011 e Book
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MUA Library, Contact: library@mua.ac.ke

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