Lesly's handbook of public relations and communications / (Record no. 12631)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 04264cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3414833 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 19990814122626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900928s1991 ilua bf 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 90020126 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 155738133X : |
| Terms of availability | $39.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM263 |
| Item number | .L46 1991 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 20 |
| 245 00 - TITLE STATEMENT | |
| Title | Lesly's handbook of public relations and communications / |
| Statement of responsibility, etc | edited by Philip Lesly. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago, Ill. : |
| Name of publisher, distributor, etc | Probus Pub. Co., |
| Date of publication, distribution, etc | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 874 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Lesly's public relations handbook. 3rd ed. 1983. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 829-836) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The nature and role of public relations -- Policy, issues, crises, and opportunities -- The nature of effective communications -- Dynamics and role of public affairs / Raymond L. Hoewing -- Working with federal government / Ernest Wittenberg and Philip Lesly -- Working with state government / Richard A. Armstrong -- Having a voice in politics / Mace Broide -- Community relations / Wilbur J. Peak -- Working and communicating with minority groups / D. Parke Gibson and Patricia P. Gibson -- Winning public support for an idea or cause / Hugh C. Newton and Herb B. Berkowitz -- Investor relations / Eugene Miller -- Employee relations / Richard Bevan and John N. Bailey -- Public relations and labor matters / Robert W. Hefty -- Public relations and marketing / Judith Rich -- Building effective dealer relations / Ronald I. Gow and Lenard E. Schweitzer -- Consumer affairs and consumerism / John W. Felton -- Analysis, planning, and programming -- Opinion research for public relations / Robert O. Carlson, George Gallup, Jr., Alec Gallup, Philip Lesly -- Fact-finding for public relations / William W. Cook -- Preparations for communicating / Herbert M. Baus and Philip Lesly -- Relations with publicity media -- Publicity in newspapers / Herbert M. Baus and Philip Lesly -- Publicity in magazines / Herbert M. Baus -- Books and other publications / Herbert M. Baus and Philip Lesly -- Publicity in TV and radio -- Publicity in the movies / Martin M. Cooper -- Sponsored films, videos, and other audio/visual media / Loren J. Kallsen -- Controlled electronic communications / James L. Horton and Dermot McKeone -- Using advertising for public relations communication -- Direct communications methods / Herbert M. Baus and Philip Lesly -- Working with influential groups / Herbert M. Baus and Philip Lesly -- How to use graphics and printing / Paul R. Nelson -- The utility and its publics / Howard A. Praeger and James F. Minehan -- Public relations for the business and professional association / J. Carroll Bateman -- Public relations for financial organizations / Ronald E. Rhody -- Public relations for retailers / Terry Mayer -- Public relations for the small- to mid-sized company / Philip W. Taggart -- Public relations for charities and other nonprofit organizations / Don Bates -- Public relations for religion and religious groups / Marvin C. Wilbur -- Public relations for educational institutions / Michael Radock -- The public relations of government / William I. Greener, Jr., and George J. Tanber -- Public relations for the professional firm / Richard R. Conarroe and Ronald R. Conarroe -- Public relations for political candidates / John F. Kraft and Morris V. Rosenbloom -- International public relations / Robert S. Leaf -- Organization and function of the corporate public relations department / Charles H. Prout -- The place and function of the public relations counsel -- Considerations of law in public relations / Frank Walsh and Philip Lesly -- Other functions, principles, and trends -- Appendix: Codes of professional standards for the practice of public relations. Public relations organizations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| General subdivision | Handbooks, manuals, etc. |
| 9 (RLIN) | 10598 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lesly, Philip, |
| Dates associated with a name | 1918- |
| 9 (RLIN) | 14608 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Lesly's public relations handbook. |
| 9 (RLIN) | 14609 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Handbook of public relations and communications. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
No items available.