Managing technology for corporate success / (Record no. 11707)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01710nam a2200181 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0566079917 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111021101157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111021s1997 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0566079917 (hardcover) |
| Terms of availability | $120.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780566079917 (hardcover) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.514 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Floyd, C. |
| 245 10 - TITLE STATEMENT | |
| Title | Managing technology for corporate success / |
| Statement of responsibility, etc | C. Floyd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [PLACE OF PUBLICATION] : |
| Name of publisher, distributor, etc | Gower Pub Co, |
| Date of publication, distribution, etc | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 261 p. ; |
| Dimensions | 23 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. This work sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment. This text explores these and other key issues in an accessible, non-technical way, providing a best practice grounding in technology measurement. It offers guidelines on a variety of different scenarios compnies may experience and demonstrates the values and pitfalls of different approaches, quoting many real examples from well-known companies. It is aimed at senior managers in large and medium companies, chief executives, marketing, technical and planning directors and managers, and those involved in manging innovation and new product development. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0566079917/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0566079917/chopaconline-20</a> |
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