| 000 -LEADER |
|---|
| fixed length control field |
01154nam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0071283188 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20111021075446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111021s2009 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071283188 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071283182 (paperback) |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
.M37 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnston, Mark. |
| 9 (RLIN) |
14331 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc |
Mark Johnston. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[S.l.] : |
| Name of publisher, distributor, etc |
Mcgraw Hill Higher Education, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
768 p. ; |
| Dimensions |
28 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Marketing Management 1/e" effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0071283188/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071283188/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
