| 000 -LEADER |
|---|
| fixed length control field |
01965nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0070171467 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20111021075446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111021s2010 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070171467 (paperback) |
| Terms of availability |
$3.50 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070171466 (paperback) |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
.W36 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C., Jr. |
| 9 (RLIN) |
14314 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy : |
| Remainder of title |
a decision-focused approach / |
| Statement of responsibility, etc |
Orville C., Jr. Walker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th Revised edition ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[S.l.] : |
| Name of publisher, distributor, etc |
McGraw-Hill Higher Education, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
384 p. ; |
| Dimensions |
26 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0070171467/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0070171467/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
