| 000 -LEADER |
|---|
| fixed length control field |
03242nam a22003614a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ebr10176701 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CaPaEBR |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060615s2007 nyua s 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| Canceled/invalid LC control number |
2006019832 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
0071478957 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)648255029 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaPaEBR |
| Transcribing agency |
CaPaEBR |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD1380.6 |
| Item number |
.N33 2007eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
333.3068/8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nacht, Richard. |
| 9 (RLIN) |
14255 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Realty blogging |
| Medium |
[electronic resource] : |
| Remainder of title |
build your brand and out-smart your competition / |
| Statement of responsibility, etc |
Richard Nacht and Paul Chaney. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 199 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
New age farming -- Conclusion -- Positioning yourself as the expert -- Case study---charlene li -- Position yourself as an expert -- Expert's tip---learn from the experts -- How to position yourself as an expert -- Conclusion -- Relationship marketing -- Blogs as farming tools -- Case study---Kevin O'Keefe -- Benefits of blogs vs. websites -- Expert's tip---use listings with blogs -- Community blogging as a farm tool -- Be innovative in your marketing techniques -- Conclusion -- Exploiting the niches -- Define your niches -- Expert's tip---blogging thrives when serving a market niche -- Geographic niches -- Expert's tip---use blogs as your geographic niche -- Property niches -- Membership niches -- Ethnic niches -- Gender-based niches -- Age-based niches -- Gay and lesbian niches -- Conclusion -- Media & public relations -- Media use of blogs for source material -- Expert's tip---gain media attention -- Some new bloggers are journalists -- You and your readers as media -- Expert's tip---communicate without pitching -- Manage your online reputation -- Case study---kryptonite -- Conclusion -- Lead generation -- Establish customer relationships -- Expert's tip---blog for leads -- Expert's tip---capture contact information -- Using your company website -- Conclusion -- Intranet and project management -- Benefits to intranet blogging -- Make use of your intranet blog -- Intranet blog platform requirements -- Conclusion -- Final notes from the authors -- Afterward / by Ralph Roberts -- Appendix A Ten things to consider before you start to blog -- Appendix B Cchoosing the right blog platform -- Appendix C Step-by-step guide to creating your own blog -- Appendix D Best directories for real estate marketing purposes -- Appendix E RSS (really simple syndication) and how to use it. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
Palo Alto, Calif. : |
| Agency responsible for reproduction |
ebrary, |
| Date of reproduction |
2009. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access may be limited to ebrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Real estate business |
| General subdivision |
Blogs. |
| 9 (RLIN) |
14256 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Real estate agents |
| General subdivision |
Blogs. |
| 9 (RLIN) |
14257 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| -- |
74 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaney, Paul, |
| Dates associated with a name |
1955- |
| 9 (RLIN) |
14258 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ebrary, Inc. |
| 9 (RLIN) |
75 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://site.ebrary.com/lib/kimke/Doc?id=10176701">http://site.ebrary.com/lib/kimke/Doc?id=10176701</a> |
| Public note |
An electronic book accessible through the World Wide Web; click to view |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
e Book |
