| 000 -LEADER |
|---|
| fixed length control field |
02144nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN1854186876 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20110926045551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110926s2010 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1854186876 (paperback) |
| Terms of availability |
$32.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781854186874 (paperback) |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 59 |
| Item number |
.B53 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Black, Caroline. |
| 9 (RLIN) |
12256 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pr practitioner desktop guide 2ed / |
| Statement of responsibility, etc |
Caroline Black. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[S.l.] : |
| Name of publisher, distributor, etc |
Thorogood, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
361 p. ; |
| Dimensions |
23 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Public relations practice is changing all the time, propelled forwards by developments in communications technology and changes to the economic climate affecting the way businesses choose to communicate. Public relations professionals need to keep up with the latest developments while at the same time understanding the established principles of good public relations practice. This second edition of the "PR Practitioner's Desktop Guide" is essential for anyone involved in the public relations function of any organisation. It is jargon free, easy to read and accessible. Whether you are an in-house practitioner or a consultant working for clients, this book contains practical advice and suggestions, plus useful checklists and ideas for improving the way PR practitioners work. It will also help you get-to-grips with today's fast moving media and communications channels, and has new sections on using these to create and enhance reputation. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/1854186876/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/1854186876/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
