Marketing : (Record no. 11193)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01793nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0130351342 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110915071547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110915s2002 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130351342 (paperback) |
| Terms of availability | $110.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130351340 (paperback) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8002373 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | real people, real choices / |
| Statement of responsibility, etc | Michael R. Solomon, Elnora Stuart. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3nd ed. |
| 260 ew - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NJersey: |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 615 p. ; |
| Dimensions | 28 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | 3rd edition. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made-and the results of this choice. This is marketing on the front lines-from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stuart, Elnora. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 3rd edition. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0130351342/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0130351342/chopaconline-20</a> |
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