| 000 -LEADER |
|---|
| fixed length control field |
01134nam a22002653a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000011039927 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
19920101 .0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
910801s1989 enka||| 001|0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0304317217 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaACU |
| Language of cataloging |
eng |
| Transcribing agency |
CaACU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 |
| Item number |
.H69 1997 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
How to plan advertising / |
| Statement of responsibility, etc |
edited by Don Cowley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Cassell, |
| Date of publication, distribution, etc |
1989. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 180 p. : ill. ; 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. 177. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicity. |
| 9 (RLIN) |
10081 |
| 700 #0 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cowley, Don. |
| 9 (RLIN) |
10117 |
| 710 20 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Account Planning Group. |
| 9 (RLIN) |
10118 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
