Marketing : (Record no. 10809)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01529nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN007322569X |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110912071614.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110912s2005 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007322569X (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073225692 (paperback) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | principles and perspectives with online learning center premium content card + smartsims / |
| Statement of responsibility, etc | William Bearden, Thomas Ingram, Raymond LaForge. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 588 p. ; |
| Dimensions | 27 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LaForge, Raymond. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Paperback. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/007322569X/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/007322569X/chopaconline-20</a> |
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