| 000 -LEADER |
|---|
| fixed length control field |
01051nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000017007670 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
19990129 .0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
930419s1992 enka b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1870562429 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaOLU |
| Language of cataloging |
eng |
| Modifying agency |
CaQQLA |
| Transcribing agency |
kim |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 |
| Item number |
.M48 1992 |
| 082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
12 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Colin. |
| 9 (RLIN) |
13578 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How advertising works : |
| Remainder of title |
a review of current thinking / |
| Statement of responsibility, etc |
Colin McDonald. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxfordshire [England] : |
| Name of publisher, distributor, etc |
The Advertising Association in association with NTC Publications, |
| Date of publication, distribution, etc |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
155 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 143-155). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
13579 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Advertising Association (Great Britain) |
| 9 (RLIN) |
13580 |
| 910 2# - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
AA. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
| 990 10 - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
91001a |
| Link information for field corresponding to 9XX field |
71001a |
