Introduction to business data mining / (Record no. 10701)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01679nam a2200169 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0071244700 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110912061409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110912s2007 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071244700 (paperback) |
| Terms of availability | $79.25 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071244701 (paperback) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Olson, David Louis. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to business data mining / |
| Statement of responsibility, etc | David Louis Olson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Irwin Professional Publishing, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 273 p. ; |
| Dimensions | 26 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Introduction to Business Data Mining" was developed to introduce students, as opposed to professional practitioners or engineering students, to the fundamental concepts of data mining. Most importantly, this text shows readers how to gather and analyze large sets of data to gain useful business understanding. A four part organization introduces the material (Part I), describes and demonstrated basic data mining algorithms (Part II), focuses on the business applications of data mining (Part III), and presents an overview of the developing areas in this field, including web mining, text mining, and the ethical aspects of data mining. (Part IV). The author team has had extensive experience with the quantitative analysis of business as well as with data mining analysis. They have both taught this material and used their own graduate students to prepare the text's data mining reports. Using real-world vignettes and their extensive knowledge of this new subject, David Olson and Yong Shi have created a text that demonstrates data mining processes and techniques needed for business applications. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0071244700/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071244700/chopaconline-20</a> |
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