Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xxxi, 661, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)

Includes bibliographical references and indexes.

8129702010

00027875


Marketing.

HF5415 / .K68 2004

658.8
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