Walker,C. Orville
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. - 6th ed. - Boston : McGraw-Hill Irvin, c2008. - xx, 346 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
9780071263917 9780071263917
2004059292
Marketing--Management.
HF 5415.13 / .W35 2008
658.8
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. - 6th ed. - Boston : McGraw-Hill Irvin, c2008. - xx, 346 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
9780071263917 9780071263917
2004059292
Marketing--Management.
HF 5415.13 / .W35 2008
658.8