Koch, Richard.
The Financial times guide to strategy / Richard Koch. - 2nd ed. - London: FT Prentice HallPress, 2000. - 320 p. ; 24 cm. - 2nd edition. . - 2nd edition. .
Paperback.
Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy. Developing a good strategy is remarkably simple. Yet the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives. The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes: *demonstrating the power of strategy to raise profits *providing a DIY strategy kit for managers *distilling strategic thinking since 1960 *providing a lively A-Z of strategy concepts, terms, and techniques "Strategy has never been so simple, accessible, powerful, and practically directed to raise profits." -Robin Field, Chief Executive, Filofax Group.
027365022X $34.99 9780273650225
Strategic Management
Strategy
Strategic planning.
HD 30.28 / .K33 2000
658.4012
The Financial times guide to strategy / Richard Koch. - 2nd ed. - London: FT Prentice HallPress, 2000. - 320 p. ; 24 cm. - 2nd edition. . - 2nd edition. .
Paperback.
Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy. Developing a good strategy is remarkably simple. Yet the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives. The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes: *demonstrating the power of strategy to raise profits *providing a DIY strategy kit for managers *distilling strategic thinking since 1960 *providing a lively A-Z of strategy concepts, terms, and techniques "Strategy has never been so simple, accessible, powerful, and practically directed to raise profits." -Robin Field, Chief Executive, Filofax Group.
027365022X $34.99 9780273650225
Strategic Management
Strategy
Strategic planning.
HD 30.28 / .K33 2000
658.4012