Ulwick, Anthony W., 1957-

What customers want using outcome-driven innovation to create breakthrough products and services / [electronic resource] : Anthony Ulwick. - New York : McGraw-Hill, c2005. - xxxv, 202 p. : ill. ; 24 cm.

Includes bibliographical references (p. 189) and index.

Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






New products--Planning.
Product management.
Strategic planning.


Electronic books.

HF5415.153 / .U49 2005eb

658.5/75
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