Cheverton, Peter.

If you're so brilliant- how come you can't identify your key customers? the essential guide to key account selection / [electronic resource] : Peter Cheverton. - London : Kogan Page, 2002. - x, 146 p. : ill. - The if you're so brilliant- series . - If you're so brilliant- series. .

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.



Uk


Customer loyalty.
Marketing--Key accounts.


Electronic books.

HF5415.122 / .C44 2002eb

658.804
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