Encyclopaedia of brand equity management Volume I / [electronic resource] :
Encyclopedia of brand equity management
edited by Prof. Muhammad Mohsin.
- Mumbai [India] : Himalaya Pub. House, 2009.
- 304 p.
- Encyclopaedia of brand equity management .
Includes bibliographical references (p. [287]-304).
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Valuation--Management--Encyclopedias.
Electronic books.
HD 69.B7 / E53 2009eb
Includes bibliographical references (p. [287]-304).
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Valuation--Management--Encyclopedias.
Electronic books.
HD 69.B7 / E53 2009eb