Saget, Allison.
The event marketing handbook beyond logistics and planning / [electronic resource] : Allison Saget. - Chicago, Ill. : Dearborn Trade Pub., a Kaplan Professional Company, 2006. - xxvii, 300 p.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Special events--Marketing.
Marketing.
Electronic books.
GT3405 / .S34 2006eb
659
The event marketing handbook beyond logistics and planning / [electronic resource] : Allison Saget. - Chicago, Ill. : Dearborn Trade Pub., a Kaplan Professional Company, 2006. - xxvii, 300 p.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Special events--Marketing.
Marketing.
Electronic books.
GT3405 / .S34 2006eb
659