Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner. - 4th ed. - Boston: McGraw-Hill/Irwin, 2009. - 720 p. ; 26 cm. - Mcgraw hill/irwin series in marketing. . - Mcgraw hill/irwin series in marketing. .
Hardcover.
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
9780071263436 9780072865783
Sales & marketing.
Marketing.
Business, Accounting & Vocational: Textbooks & Study Guides.
HF 5415 / .D89 2009
658.8
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner. - 4th ed. - Boston: McGraw-Hill/Irwin, 2009. - 720 p. ; 26 cm. - Mcgraw hill/irwin series in marketing. . - Mcgraw hill/irwin series in marketing. .
Hardcover.
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
9780071263436 9780072865783
Sales & marketing.
Marketing.
Business, Accounting & Vocational: Textbooks & Study Guides.
HF 5415 / .D89 2009
658.8