Kuratko, Donald F.

New venture management : the entrepreneur's roadmap / Donald F. Kuratko, Jeffrey S. Hornsby. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xx, 332 p. : ill. ; 23 cm. - Prentice Hall entrepreneurship series .

Includes bibliographical references and indexes.

New ventures : the quiet giant -- New or acquired ventures : the pathways -- Franchising : the hybrid -- Successful business plans : the roadmap -- Legal forms of ventures : the structure -- Market research : the niche -- Strategic pricing : the hook -- Start-up capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauges -- Human resources : the people -- Growing ventures : the future.

9780136130321 (pbk.) 0136130321 (pbk.)

2007047119


New business enterprises.
Venture capital.
Entrepreneurship.

HD 62.5 / .K87 2009

658

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