Zikmund, William G.
Essential of Marketing Research William G Zikmund, Barry J. Babin - 4th ed. - Australia Cengage 2010
Hardcover.
Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
9781439080900 $126.67 9781439080900
E-commerce: business aspects.
Economics, finance, business & management.
Internet guides & online services.
Market research.
Business / Economics / Finance.
Business/Economics.
Business & Economics / Marketing / Research.
Marketing - Research.
Marketing research.
Business, Accounting & Vocational: Textbooks & Study Guides.
HF 5415.2 / .Z55 2010
658.83
Essential of Marketing Research William G Zikmund, Barry J. Babin - 4th ed. - Australia Cengage 2010
Hardcover.
Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
9781439080900 $126.67 9781439080900
E-commerce: business aspects.
Economics, finance, business & management.
Internet guides & online services.
Market research.
Business / Economics / Finance.
Business/Economics.
Business & Economics / Marketing / Research.
Marketing - Research.
Marketing research.
Business, Accounting & Vocational: Textbooks & Study Guides.
HF 5415.2 / .Z55 2010
658.83