Parry, Mark E.
Strategic marketing management: a means-end approach Mark E. Parry - New Delhi : Tata McGraw hill, c2002. - ix, 275p. cm.
Includes bibliographical references and index.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
0070486883
2009019796
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF 5415.13 / .P37 2002
658.8/02
Strategic marketing management: a means-end approach Mark E. Parry - New Delhi : Tata McGraw hill, c2002. - ix, 275p. cm.
Includes bibliographical references and index.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
0070486883
2009019796
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF 5415.13 / .P37 2002
658.8/02