Johnston, Mark W.
Relationship selling / Mark W Johnston. - 2nd ed. - Boston: McGraw-Hill/Irwin, 2008. - 446 p. ; 26 cm.
Hardcover.
Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
9780070172470 0070172471
Sales & marketing.
Sales & Selling - Techniques.
Sales & Selling - General.
Selling.
HF 5438.25 / .J66 2010
658.85
Relationship selling / Mark W Johnston. - 2nd ed. - Boston: McGraw-Hill/Irwin, 2008. - 446 p. ; 26 cm.
Hardcover.
Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
9780070172470 0070172471
Sales & marketing.
Sales & Selling - Techniques.
Sales & Selling - General.
Selling.
HF 5438.25 / .J66 2010
658.85