Kotler, Philip.
A framework for marketing management / Philip Kotler. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xv, 352 p. : ill. ; 24 cm.
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Includes bibliographical references and index.
0130185256
00039180
Marketing--Management.
HF 5415.13 / .K68 2001
658.8
A framework for marketing management / Philip Kotler. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xv, 352 p. : ill. ; 24 cm.
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Includes bibliographical references and index.
0130185256
00039180
Marketing--Management.
HF 5415.13 / .K68 2001
658.8