Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 11th ed. - Boston : McGraw-Hill Irwin, c2009. - 1 v. (various pagings) : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

9780073368122 (alk. paper) 0073368121 (alk. paper)

2007052592


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .P3385 2009

658.4/012

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