Gilbert, David
Retail marketing management David Gilbert - 2nd ed. - New Delhi : Pearson, 2003. - xiii, 457p. ; 24 cm. - The mcgraw-hill series in marketing. . - The mcgraw-hill series in marketing. .
Hardcover.
This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
9788177588255 $109.35 8177588257
Sales & marketing management.
Business & Economics.
Business/Economics.
Business & Economics / Industries / Retailing.
Industries - Retailing.
Management - General.
Case studies.
Detailhandel.
Management.
Retail trade.
gtt.
Sales & Marketing.
HF 5428 / .G55 2003
Retail marketing management David Gilbert - 2nd ed. - New Delhi : Pearson, 2003. - xiii, 457p. ; 24 cm. - The mcgraw-hill series in marketing. . - The mcgraw-hill series in marketing. .
Hardcover.
This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
9788177588255 $109.35 8177588257
Sales & marketing management.
Business & Economics.
Business/Economics.
Business & Economics / Industries / Retailing.
Industries - Retailing.
Management - General.
Case studies.
Detailhandel.
Management.
Retail trade.
gtt.
Sales & Marketing.
HF 5428 / .G55 2003