Loudon, David L.
Consumer behavior Concepts and applications David L. Loudon, Albert J. Della Bitta - 4th ed. - New Delhi: Tata McGraw Hill, c1993. - xxiii, 788 p. : ill. ; 25 cm.
Includes bibliographies and indexes.
0070473811
86025224
Consumer behavior.
HF 5415.36 / .L68 1993
658.8/342 658.8/342
Consumer behavior Concepts and applications David L. Loudon, Albert J. Della Bitta - 4th ed. - New Delhi: Tata McGraw Hill, c1993. - xxiii, 788 p. : ill. ; 25 cm.
Includes bibliographies and indexes.
0070473811
86025224
Consumer behavior.
HF 5415.36 / .L68 1993
658.8/342 658.8/342