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Balaji, B.

Services marketing and management Dr. B. Balaji - New Delhi : S. Chand, c2002. - xii, 436 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 8121921619 9788121921619

LCCN: 2002025544

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

LC Class. No.: HD 9980.5 / .B35 2002

Dewey Class. No.: 658.8

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