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Rao, K. Rama Mohana

Services marketing K. Rama Mohana Rao - New Delhi: Pearson c2007. - xvi, 358 p. : ill., 24 cm.

Includes bibliographical references and index.

ISBN: 8131704971

LCCN: 2004065642

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

LC Class. No.: HF5438.25 / .R36 2007

Dewey Class. No.: 658.8

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